Portfolio
Coon Ass Wisdom / Big Fat Belly Good Cajun Seasoning
Submitted By Cerberus
Description
To help launch the Cajun Seasoning brand, Big Fat Belly Good, this campaign is set to appear across the New Orleans market 10/2018 to help drive web and grocery store purchases.
Objective
To introduce the new brand of Cajun Seasoning, Big Fat Belly Good, Cerberus developed this series of three OOH executions.
Technical Challenge
Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from scratch. Beginning with market research that included a competitive set analysis, our team named the seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website. Fall of 2018 will bring a new vehicle dressing design and ad campaign to drive grocery purchases. All for under $35,000.
Client
Big Fat Belly Good Cajun Seasoning
Agency
Cerberus
https://www.cerberus.agency
Media
Market
Food
Credits
Creative Director
Justin Bonura, Rocky Russo
Art Director
Rocky Russo
Writer
Justin Bonura
Photographer
Ray Thibodaux
Illustrator
Emma Veith
Designer
Stephanie Clavin
Views
536
