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Coon Ass Wisdom / Big Fat Belly Good Cajun Seasoning

Submitted By Cerberus

Description

To help launch the Cajun Seasoning brand, Big Fat Belly Good, this campaign is set to appear across the New Orleans market 10/2018 to help drive web and grocery store purchases.

Objective

To introduce the new brand of Cajun Seasoning, Big Fat Belly Good, Cerberus developed this series of three OOH executions.

Technical Challenge

Working with Lupo’s Spice Company, Cerberus helped to create the Big Fat Belly Good Cajun Seasoning brand from scratch. Beginning with market research that included a competitive set analysis, our team named the seasoning line and recommended the launch of a ‘Hot’ variation to accompany the ‘Original’ flavor. In addition to creating the brand mark and packaging designs, Cerberus also launched a new branded e-commerce website. Fall of 2018 will bring a new vehicle dressing design and ad campaign to drive grocery purchases. All for under $35,000.

Client

Big Fat Belly Good Cajun Seasoning

Media

Outdoor

Market

Food

Credits

Creative Director

Justin Bonura, Rocky Russo

Art Director

Rocky Russo

Writer

Justin Bonura

Photographer

Ray Thibodaux

Illustrator

Emma Veith

Designer

Stephanie Clavin

Views

13

 

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