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#playwithoreo / CADBURY OREO

Submitted By asavari mate

Description

A multi-faceted campaign that got teens and young adults to #PlayWithOreo. Thereby making itself a relevant part of their lives by bringing in creativity and fun which extended beyond just the cookie.

Objective

Oreo was perceived as a brand only for kids. We had to shift our focus from kids to teens and young adults, the next bigger consumer segment.

Technical Challenge

It was seen that spontaneous fun decreases with age. So we brought it back with #PlayWithOreo.

Client

CADBURY OREO

Media

Design

Market

Food

Credits

Creative Director

Ashutosh Joshi

Views

10

 

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