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#Ask Tommy Tumbo / ICEA Insurance

Submitted By Rita Anyango

Description

# Ask Tommy Tumbo is a serialized animated TV infomercial that presents various insurance products in each episode in a funny memorable way.

Objective

The objective of this campaign was to create awareness of insurance products as Uganda has a low insurance intake, create brand awareness, penetrate the market as a new player in the industry and grow advocates for the brand and increase sales

Technical Challenge

Diverse opinions on the art direction as the creative team involved individuals from 3 companies, formulating a template that would ease production of multiple episodes to minimise repeat design.

Client

ICEA Insurance

Agency

Crossroads Digital Multimedia
www.crossroadsanimations.com

Media

Integrated Branding

Market

Financial Services

Credits

Creative Director

Rita Anyango

Views

13

 

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