Portfolio

The Gallery of Emerging Species / Play-Doh

Submitted By DDB PARIS

Description

In a world where 1 animal species disappear every 20 minutes, the concept of "emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born from imagination, hand-made in modeling clay then animated, were showcased online in a funny museum of natural history, on the tone of voice of "National Geographic" documentaries. Next to the main virtual hall, the "visitors' gallery" was linked to facebook and regularly enriched by some user generated content. Probably the most "digital" project of the year, that gathered 3 million French parents and children around modeling clay.

Objective

Play-Doh wanted to remind online that modeling clay is still a wonderful way for kids to express themselves and develop their imagination. The strategy was to talk to parents as much as to their children. Moms and dads are the ones who can decide what is good and what is not for their own kids. And it was important to remind parents that sometimes the most «low tech » toys are the best for their little ones.

The Gallery of Emerging Species

http://playdoh-lagaleriedes...

Client

Play-Doh

Agency

DDB Paris
http://www.ddb.fr

Media

Interactive

Market

Culture, Leisure and Sports

Credits

Writer

Jean-Francois Bouchet

Art Director

Emmanuel Courteau
Rémi Picard

Account Executive

Camille Passot
Marie Tricoche

Music & Sound

Raphaëlle Thibaut

Creative Director

Alexander Kalchev

Illustrator

Emmanuel Courteau
Natacha Olive de Cherisey
Marion Dervaux

Production Company

Merci Michel

Views

18

 

Share To

Other Work

Follow Us