Portfolio
The Gallery of Emerging Species / Play-Doh
Submitted By Steve
Description
In a world where 1 animal species disappear every 20 minutes, the concept of "emerging species" was a way to underline the incredible power of creation that Play-Doh offers. Dozens of species, all born from imagination, hand-made in modeling clay then animated, were showcased online in a funny museum of natural history, on the tone of voice of "National Geographic" documentaries. Next to the main virtual hall, the "visitors' gallery" was linked to facebook and regularly enriched by some user generated content. Probably the most "digital" project of the year, that gathered 3 million French parents and children around modeling clay.
Objective
Play-Doh wanted to remind online that modeling clay is still a wonderful way for kids to express themselves and develop their imagination. The strategy was to talk to parents as much as to their children. Moms and dads are the ones who can decide what is good and what is not for their own kids. And it was important to remind parents that sometimes the most «low tech » toys are the best for their little ones.
The Gallery of Emerging Species
http://playdoh-lagaleriedes...
Client
Play-Doh
Agency
DDB Paris
http://www.ddb.fr
Media
Interactive
Market
Culture, Leisure and Sports
Credits
Writer
Jean-Francois Bouchet
Art Director
Emmanuel Courteau
Rémi Picard
Account Executive
Camille Passot
Marie Tricoche
Music & Sound
Raphaëlle Thibaut
Creative Director
Alexander Kalchev
Illustrator
Emmanuel Courteau
Natacha Olive de Cherisey
Marion Dervaux
Production Company
Merci Michel
Views
825