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The Beauty of the World / Doctors of the World

Submitted By DDB PARIS

Description

« The Beauty of the World » campaign plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world.

Objective

Doctors of the World is a NPO that wanted to raise money during Holiday Season. And more over, after a harsh year made of wars, natural disasters and epidemics, they wanted to convey a message of hope.

When the campaign was launched, mid-December 2016, Aleppo, in Syria, had been under siege for more than a month. Many civilians were wounded or killed every day. Sadly, it made the campaign even more relevant.

« The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world. It is up to everyone to help create that beauty.

The film got 4 million views, and received 35,000 likes and 11,000 shares on Facebook.

Moreover, Doctors of the World surpassed their fundraising goals, raising 1.2M euros during the campaign, a 4% increase over the previous year.

Client

Doctors of the World

Agency

DDB Paris
http://www.ddb.fr

Media

Television

Market

Non-Profit

Credits

Writer

Jean-Francois Bouchet

Art Director

Emmanuel Courteau

Director

Emily Kai Bock

Producer

Nicolas Tiry

Production Company

Solab

Music & Sound

Raphaëlle Thibaut (composer)
Studio 5

Agency Producer

Marine Rolland

Account Executive

Marine Hakim
Camille Passot

Creative Director

Alexander Kalchev

Views

25

 

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