The Beauty of the World / Doctors of the World
Submitted By DDB PARIS
« The Beauty of the World » campaign plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world.
Doctors of the World is a NPO that wanted to raise money during Holiday Season. And more over, after a harsh year made of wars, natural disasters and epidemics, they wanted to convey a message of hope.
When the campaign was launched, mid-December 2016, Aleppo, in Syria, had been under siege for more than a month. Many civilians were wounded or killed every day. Sadly, it made the campaign even more relevant.
« The Beauty of the World » plays on an apparent paradox. On the idea that you can find some true beauty in the darkest places in the world. It is up to everyone to help create that beauty.
The film got 4 million views, and received 35,000 likes and 11,000 shares on Facebook.
Moreover, Doctors of the World surpassed their fundraising goals, raising 1.2M euros during the campaign, a 4% increase over the previous year.
Doctors of the World
Emily Kai Bock
Music & Sound
Raphaëlle Thibaut (composer)