Art Director / Swiffer
Submitted By Casey Glidden
Swiffer has been the go-to household name for years. Unfortunately people have stopped believing in its products ability to give a good clean. But it’s because they've been using them all wrong. Swiffer is for maintenance cleaning. Those in-between moments when life’s daily messes creep up on you. The stories we are telling are slightly skewed from what people would usually imagine them to be and picking a diverse cast was key to this campaigns success.
The “If you've got a life, you gotta Swiffer” campaign is to switch the household perception of Swiffer from being a deep cleaning product, to a maintenance cleaning product.
A production oversees is always a challenge. The language barrier with the children...and the animals...was something to overcome as well as working through all the legal ramifications.
Consumer Packaged Goods