Portfolio

Art Director / Swiffer

Submitted By Casey Glidden

Description

Swiffer has been the go-to household name for years. Unfortunately people have stopped believing in its products ability to give a good clean. But it’s because they've been using them all wrong. Swiffer is for maintenance cleaning. Those in-between moments when life’s daily messes creep up on you. The stories we are telling are slightly skewed from what people would usually imagine them to be and picking a diverse cast was key to this campaigns success.

Objective

The “If you've got a life, you gotta Swiffer” campaign is to switch the household perception of Swiffer from being a deep cleaning product, to a maintenance cleaning product.

Technical Challenge

A production oversees is always a challenge. The language barrier with the children...and the animals...was something to overcome as well as working through all the legal ramifications.

Client

Swiffer

Media

Television

Market

Consumer Packaged Goods

Views

26

 

Share To

Other Work

Follow Us