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BLAH Airlines / Virgin America

Submitted By Julie Blakley

Description

If you’re not flying Virgin America, you’re flying BLAH. To show how soul-sucking generic air travel can be, we filmed an entire cross country flight aboard the fictional BLAH Airlines. It became the longest pre-roll add in YouTube history.

Objective

Clearly illustrate Virgin America's superior experience, by showing exactly the opposite.

Technical Challenge

I was lucky enough to contribute to this brilliant campaign thought up by Aryan Aminzadeh and Sara Worthington, writing copy for the website, the fax responses, chatbot and more. I also got to run the live social accounts for BLAH when the campaign launched. This meant live tweeting responses to people engaging with us online (with no prior approvals, and had to earn the full trust of our client and CCO).

Client

Virgin America

Agency

Eleven Inc.
eleveninc.com

Media

Integrated Branding

Market

Tourism & Travel

Credits

Creative Director

Aryan Aminzadeh
Sara Worthington

Writer

Julie Blakley

Views

12

 

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