BLAH Airlines / Virgin America
Submitted By Julie Blakley
If you’re not flying Virgin America, you’re flying BLAH. To show how soul-sucking generic air travel can be, we filmed an entire cross country flight aboard the fictional BLAH Airlines. It became the longest pre-roll add in YouTube history.
Clearly illustrate Virgin America's superior experience, by showing exactly the opposite.
I was lucky enough to contribute to this brilliant campaign thought up by Aryan Aminzadeh and Sara Worthington, writing copy for the website, the fax responses, chatbot and more. I also got to run the live social accounts for BLAH when the campaign launched. This meant live tweeting responses to people engaging with us online (with no prior approvals, and had to earn the full trust of our client and CCO).
Tourism & Travel