Tasteful Omni-Channel Summer Campaign / On The Border
Submitted By Melody Raffloer
On the Border is a hot spot for fresh border-style food, tableside guacamole and has become the authority on great margaritas.
The challenge was to modernize their summer “Summer of Margs’ promotion while featuring new menu items and specials, our relationship included overall brand and marketing strategy, omni-channel content creation, digital advertising, point of sale design, social strategy and design, email promotions, print collateral, and innovative the in-store experience to bring ‘Salúd! to Summer’ to life.
This required a close collaboration with the C-Suite, VP of Digital, and marketing team to ensure that we create a richer, more elevated content experience with a push to promote their summer specials along the way.
On The Border