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The wrong colour / Volkswagen

Submitted By Mélissa Charland

Description

Colour is scientifically proven to affect your mood. So, with the 2019 Jetta’s available 10-colour ambient interior lighting, you can choose the colour you want for the mood you want. In order to demonstrate how drastically colour can change an ambiance, we created a series of prints where one wrong colour has an impact on the whole scene’s atmosphere.

Client

Volkswagen

Agency

DDB Canada

Media

Print

Market

Automotive

Credits

Art Director

Félix Brunet, Mélissa Charland

Writer

Olivier Giguère

Creative Director

Sann Sava

Illustrator

Jack Teagle

Views

121

 

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