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Educational. Inspirational. Innovative. / Post Modern Marketing Symposium

Submitted By Melody Raffloer

Description

In the post-modern digital era, brands risk being left behind if they don't move fast, lead with the customer, get personal and optimize. The Post-Modern Marketing Symposium addresses the top challenges facing marketers today along with potential solutions and practical insights to evolve beyond outdated paradigms.

Objective

I helped creatively directed and design the branding for our first annual event. The process began with crafting the brand strategy, positioning statement, and user profiles. From that, my team and I developed a complete identity system that reached every touchpoint of the event.

Technical Challenge

I partner with alongside with our Head of Content Marketing and spoke on Why Video Matters? How to stand out in a digital snack culture. It was a challenge to design an environmental experience as well as prepare for my speaking panel at the event. But mission accomplished … we were able to pull off a successful event!

Educational. Inspirational. Innovative.

https://youtu.be/UWib8aGJmUs

Client

Post Modern Marketing Symposium

Agency

Tandem Theory
www.tandemtheory.com

Media

Integrated Branding

Market

Publications & Media

Credits

Content Strategist

Andrea McCauley

Views

16

 

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