Educational. Inspirational. Innovative. / Post Modern Marketing Symposium
Submitted By Melody Raffloer
In the post-modern digital era, brands risk being left behind if they don't move fast, lead with the customer, get personal and optimize. The Post-Modern Marketing Symposium addresses the top challenges facing marketers today along with potential solutions and practical insights to evolve beyond outdated paradigms.
I helped creatively directed and design the branding for our first annual event. The process began with crafting the brand strategy, positioning statement, and user profiles. From that, my team and I developed a complete identity system that reached every touchpoint of the event.
I partner with alongside with our Head of Content Marketing and spoke on Why Video Matters? How to stand out in a digital snack culture. It was a challenge to design an environmental experience as well as prepare for my speaking panel at the event. But mission accomplished … we were able to pull off a successful event!
Educational. Inspirational. Innovative.
Post Modern Marketing Symposium
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