Portfolio
clairol.com / Clairol
Submitted By Astrid Andujar
Description
Clairol.com is not only a site to find your perfect hair color, but a website where you can find tips, trends and articles to be your best-self. The website is composed of countless pages, hundreds of hair colors, dozens of articles and a unique art direction. Utilizing Clairol’s overall branding and translating this to a proper website UI was a daunting task. We took all of the proper steps necessary to make it a successful translation while keeping it recognizable for our loyal consumers.
Objective
My role was Digital Art Director. When working on this website, I partnered closely with my writer, UX and junior designers. Our goal was to celebrate women and each hair color possible. To make the site memorable, easy to navigate and inclusive. We wanted to provide users with a holistic experience that allowed them to shop and learn about how to color according to their current hair color, skin tone and texture.
clairol.com
https://www.clairol.com/en-US/
Client
Clairol
Agency
Grey NY
http://grey.com/us
Media
Integrated Branding
Market
Cosmetics, Beauty Products and Perfumes
Credits
Art Director
Astrid Andujar
Views
344
