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Bang! Mascara / Benefit Cosmetics

Submitted By Vanessa Bittante

Description

Why not showing in real life that the new Bang! mascara by Benefit cosmetics is waterproof and provides a 360° volume reach?

Objective

Increase awareness of the new product and get to experience its key benefits.

Technical Challenge

As an OOH concept it was crucial to find the right placements that would give justice to the concept and product.

Client

Benefit Cosmetics

Media

Outdoor

Market

Cosmetics, Beauty Products and Perfumes

Credits

Art Director

Vanessa Bittante

Views

15

 

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