Portfolio
The Feeling of Hygge / SimpliSafe
Submitted By TruthBullet
Description
Instead of using fear to promote the need for home security, SimpliSafe celebrates the feeling of Hygge. After all, that is the end benefit - that comfortable, warm feeling of a home well-protected. Hygge is time with family, warm socks by a crackling fire, fluffy bunnies and fondue pots of cheese. And as these films demonstrate, with SimpliSafe, not only is your beautiful family protected, so is your sense of design.
Objective
Drive consideration and purchase.
Technical Challenge
Making a DRTV commercial that entertains for 120 seconds is always a challenge.
Client
SimpliSafe
Agency
SimpliSafe (in house)
Media
Television
Market
Home Appliances, Furniture and Gardening
Credits
Director
TruthBullet
Production Company
Suneeva
Creative Director
Wade Devers
Writer
David Register
Music & Sound
Neil Cleary, Made To Feel
Editor
Andre Betz, Bug Editorial
Agency Producer
Andrea Miller
Producer
Ian Webb
Views
1616
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