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The Feeling of Hygge / SimpliSafe

Submitted By TruthBullet

Description

Instead of using fear to promote the need for home security, SimpliSafe celebrates the feeling of Hygge. After all, that is the end benefit - that comfortable, warm feeling of a home well-protected. Hygge is time with family, warm socks by a crackling fire, fluffy bunnies and fondue pots of cheese. And as these films demonstrate, with SimpliSafe, not only is your beautiful family protected, so is your sense of design.

Objective

Drive consideration and purchase.

Technical Challenge

Making a DRTV commercial that entertains for 120 seconds is always a challenge.

Client

SimpliSafe

Agency

SimpliSafe (in house)

Media

Television

Market

Home Appliances, Furniture and Gardening

Credits

Director

TruthBullet

Production Company

Suneeva

Creative Director

Wade Devers

Writer

David Register

Music & Sound

Neil Cleary, Made To Feel

Editor

Andre Betz, Bug Editorial

Agency Producer

Andrea Miller

Producer

Ian Webb

Views

290

 

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