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Everything Gets Better / ParticipACTION

Submitted By Rebecca Lyon

Description

As part of a new national campaign that debuted this week as a part of its new “Everything gets better when you get active” platform, TV spots open on a colorful scene with a person doing a physical activity such as swimming, dancing, judo and even hacky sack. The spots then go on to show those same people experiencing how physical activity has made a different aspect of their life better – showing them sleeping, unwinding in a bath, bonding with a partner over pottery making or enjoying their time in a bathroom stall.

Client

ParticipACTION

Agency

Zulu Alpha Kilo

Media

Television

Market

Sports & Fitness

Credits

Creative Director

Zak Mroueh
Catherine Allen
Ian Simpson

Art Director

Manali Kulkarni

Writer

Dylan Verwey

Agency Producer

Ola Stodulska
Kevin Corvetti

Production Company

Westside Studio
Zulubot
Alter Ego
Cylinder Sound and Film

Director

Matt Barnes
Barry Parrell

Producer

Scott Houghton
Adam McCloy
Katie Mehot
Chris Waugh
Brad Nelson

Editor

Max Lawlor

Views

18

 

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