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World's Worst RFP / Zulu Alpha Kilo

Submitted By Rebecca Lyon

Description

The World’s Worst RFP skewers all the wrong ways to run an agency pitch: requiring spec creative, inviting dozens of agencies to participate and permitting unclear pitch requirements, just to name a few.

Inspired by post-game media scrums in professional sports, the film opens with the client and winning and losing agency at a press conference before a throng of reporters.

Along with the video, Zulu Alpha Kilo consolidated observations about the pitch process into a thought-leadership piece at smarterpitch.com. We’re also inviting clients, agencies, pitch consultants and other industry players to add to the list by using #smarterpitch.

Client

Zulu Alpha Kilo

Agency

Zulu Alpha Kilo

Media

Television

Market

Self-Promo & Corporate Communication

Credits

Creative Director

Zak Mroueh
Rodger Eyre
Gerald Kugler

Art Director

Rodger Eyre

Writer

Gerald Kugler

Agency Producer

Christina Hill
Better Minott

Production Company

Zulubot
Alter Ego
Boom

Director

Zak Mroueh

Editor

Marissa Bourgougnou

Views

15

 

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