Drive like your mom is beside. / Share-a-car (Delimobil)
Submitted By Dmitry Semenov
Delimobil (Share-a-car) is one of the biggest car sharing companies in Russia. The campaign was made to make drivers reconsider the way they drive.
The agencies tried almost everything to make drivers be more conscious in 'Drive safe ads': we made them cry, we made them laugh and, of course, we used piano. But we'd never actually told it to the drivers moms before, so we did it and invited moms to see their kids driving.
BBDO Group Russia