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Nous Tous Brand Identity / Nous Tous Art Gallery and Community Space

Submitted By Forth + Back

Description

Nous Tous is an artist-run gallery and community space located in Chinatown, set amongst the larger Downtown Los Angeles area.

Objective

The gallery’s name “Nous Tous” is a French phrase meaning “All of Us”. Forth + Back translated this ethos of unity and gathering by creating an identity that felt connected in its typographic execution. Furthermore, all typography was chosen for its references to the surrounding architectural flourishes of Chinatown. The absence of any particular brand color was meant as an invitation for the community to enter into a dialogue with these applications and ultimately fill the gallery space with the many diverse colors of the outside world.

Technical Challenge

The gallery’s name “Nous Tous” is a French phrase meaning “All of Us”. Forth + Back translated this ethos of unity and gathering by creating an identity that felt connected in its typographic execution. Furthermore, all typography was chosen for its references to the surrounding architectural flourishes of Chinatown. The absence of any particular brand color was meant as an invitation for the community to enter into a dialogue with these applications and ultimately fill the gallery space with the many diverse colors of the outside world.

Nous Tous Brand Identity

https://www.behance.net/gal...

Client

Nous Tous Art Gallery and Community Space

Agency

Forth + Back
http://www.forthandback.la/

Media

Integrated Branding

Market

Arts and Culture

Credits

Creative Director

Tanner Woodbury
Nikolos Killian

Views

4

 

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