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Alter Ego Brand Identity / Alter Ego Sneaker Boutique

Submitted By Forth + Back

Description

Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.

Objective

Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.

Technical Challenge

Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.

Alter Ego Brand Identity

https://www.behance.net/gal...

Client

Alter Ego Sneaker Boutique

Agency

Forth + Back
http://www.forthandback.la/

Media

Integrated Branding

Market

Retail

Credits

Creative Director

Tanner Woodbury
Nikolos Killian

Views

8

 

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