Behind the Glory / Budweiser
Submitted By Landon Watnick
For many of the NBA’s superstars, success didn’t just brew overnight. It took NBA Finals MVPs like LeBron James, Shaquille O’Neal, Dirk Nowitzki and Paul Pierce years before they reached the pinnacle of their craft and won their first NBA championship. Each of these athletes embodies the spirit of Budweiser: Achieving your dreams requires hard work and overcoming obstacles.
During the NBA Playoffs, Budweiser will release six interactive, limited edition cans for six past NBA Finals MVPs who represent the King of Beers’ values. Each can displays an NBA star in their moment of glory, but with the NBA AR app, users can get a behind-the-scenes look at an obstacle that player experienced during his journey to the top.
Innovative Use of Media