A World Without Heinz / Heinz
Submitted By Jordan Bownes
Through our research we discovered that fast food brands are always trying to fight to prove they are the best.
But let’s face it, their burgers and fries are nothing without Heinz. Ketchup adds the perfect flavour balance to any meal.
We wanted to show the visual blandness of fast food brands by displaying recognizable logos and social media pages without their vibrant red.
The challenge for Heinz was to convince new audience members and existing brand lovers that their favourite foods can only be enjoyed with Heinz ketchup. The campaign celebrates 150 years of Heinz by establishing the condiment as the star of any meal.