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A World Without Heinz / Heinz

Submitted By Jordan Bownes

Description

Through our research we discovered that fast food brands are always trying to fight to prove they are the best.
But let’s face it, their burgers and fries are nothing without Heinz. Ketchup adds the perfect flavour balance to any meal.

We wanted to show the visual blandness of fast food brands by displaying recognizable logos and social media pages without their vibrant red.

Objective

The challenge for Heinz was to convince new audience members and existing brand lovers that their favourite foods can only be enjoyed with Heinz ketchup. The campaign celebrates 150 years of Heinz by establishing the condiment as the star of any meal.

Client

Heinz

Media

Outdoor

Market

Food

Credits

Art Director

Jordan Bownes
Noemie Blanchette

Views

11

 

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