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Don't Get Bought Off (Laisse-toi pas acheter) / YWCA

Submitted By Mélissa Charland

Description

To warn young girls of the dangers of pimp’s gifts on IG, we hijacked Instagram shopping tags on International Women's Day.

Objective

Increase awareness against sexual exploitation recruitment on social network.

Technical Challenge

To create a fake Business account on Instagram with tags products at $0 was not an easy task.

Don't Get Bought Off (Laisse-toi pas acheter)

www.laissetoipasacheter.com

Client

YWCA

Agency

DDB Canada, Montréal

Media

Innovative Use of Media

Market

Non-Profit

Credits

Creative Director

Sann Sava

Art Director

Mélissa Charland
Félix-Antoine Brunet

Writer

Olivier Giguère

Photographer

Jimmi Francoeur

Production Company

Morrison Films

Views

13

 

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