City Canvas / Heineken
Submitted By Adrian Vieni
On July 21st, 2016 Heineken invited three artist to shape their city, creating a unique piece of art together to represent Toronto. This piece was pt 1 of 2, with the second part being shot around the activation in Toronto.
The goal was to create a call-to-action, pushing Torontonians to sign up to be part of the once-in-a-lifetime event, presented by Heineken, where the three artists would collaborate to create a large-scale living piece of art that represented their city.
Given the two-part nature of the shoot, we had to split it up into two days a month apart. Our skeleton crew worked tirelessly to gather Toronto b-roll, and work closely with the artists to capture them in their element, both painting and exploring the city.