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City Canvas / Heineken

Submitted By Adrian Vieni

Description

On July 21st, 2016 Heineken invited three artist to shape their city, creating a unique piece of art together to represent Toronto. This piece was pt 1 of 2, with the second part being shot around the activation in Toronto.

Objective

The goal was to create a call-to-action, pushing Torontonians to sign up to be part of the once-in-a-lifetime event, presented by Heineken, where the three artists would collaborate to create a large-scale living piece of art that represented their city.

Technical Challenge

Given the two-part nature of the shoot, we had to split it up into two days a month apart. Our skeleton crew worked tirelessly to gather Toronto b-roll, and work closely with the artists to capture them in their element, both painting and exploring the city.

Client

Heineken

Agency

Sid Lee
sidlee.ciom

Media

Television

Market

Alcoholic Beverages

Credits

Director

Adrian Vieni

Editor

Joey Whitelaw

Creative Director

Derek Silviera

Art Director

Alex Boland

Producer

Jon Pottins

Views

5

 

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