Portfolio

Extended Family / Abraham Kriel

Submitted By Bongani Morgan

Description

Extended Family is a PSA short-film made as a call-to-action letter to shine a light on the organisation's care for children in Soweto, South Africa who lead child-headed homes and have to still manage being children, school and still look after their familes at home.

Objective

The PSA intended to appeal to investors from around the world to donate to Abraham Kriel for the organisation to continue its efforts in looking after the children by making sure they are at schools, have food, clothes, and school books while being monitored and looked after by the organisation's social workers.

Technical Challenge

It was a lengthy project to pull off. Iniially beginning as a series of case-studies depicting the organisation's work, we quickly needed to translate into an emotional and impactful treatment that encapsulated the organisation, the children and the need and reason why they need donations.

It was filmed in Soweto over three gruelling days shot documentary style with minimal crew and gear.

Extended Family

https://vimeo.com/284715571

Client

Abraham Kriel

Agency

Fort
www.fort.co

Media

Innovative Use of Media

Market

Corporate Social Responsibility

Credits

Writer

Bongani Morgan

Director

Bongani Morgan

Views

14

 

Share To

Other Work

Follow Us