Happy Times / Digital Finance International
Submitted By 1on1 Agency
We got the task of doing the whole creative and production of a huge 360 digital and traditional campaign for Digital Finance International’s brands offering quick loans, aimed at emerging markets in Europe and Southeast Asia.
In order to make it effective everywhere we added animation, with our girl portraying the hero in each version, getting the help from Digital Finance International brands (different brand for each market) and handling her daily challenges with ease.
We had to cover markets of more than 2 billion people, all speaking different languages, some of them even looking quite different from one another. All having the cost effectiveness in mind. That is why we went with 3D animation and CGI where we only added actors and props that would represent the local market. Our hero was animated, so the bulk of the expenses where a one off for all markets altogether.
Digital Finance International