FAKE / Adidas
Submitted By 1on1 Agency
In order to promote Adidas Originals for our client, the sports retailer Sport M, we created a video tackling all things fake. Fake news, fake relationships, fake politics, fake standards… In times of fake – you should surely wear ORIGINALS.
The objective was to touch the millennial generation fed up with hypocrisy, politics, unhappiness, fakery...
The video had to be shot with $0 budget, using only editing, royalty free footage and an idea for a compelling voice over.
Fashion & Clothing