Portfolio

Everybody likes the bow / Puma

Submitted By 1on1 Agency

Description

To promote the new PUMA Suede Bow, we organised a guerrilla campaign covering all statues in the capital city of Skopje. Each shoe of the statues got the signature bow of PUMA Suede Bow and a card stating that the shoe has arrived in our stores, thus giving meaning to the tagline “everybody likes the bow”. The stunt got tons of free press from the media and by passers posting pics on their social profiles.

Objective

Promotion of the new Puma model - Suede Bow distinctive for its bow in the back.

Technical Challenge

We had close to no budget to to this but we wanted to spark the gossip and get as much free press as possible.

Client

Puma

Agency

1on1 Agency
www.1on1agency.com

Media

Interactive

Market

Fashion & Clothing

Credits

Creative Director

Zarko Dimitrioski

Agency Producer

Gjorgji Dzambazov

Views

23

 

Share To

Other Work

Follow Us