Everybody likes the bow / Puma
Submitted By 1on1 Agency
To promote the new PUMA Suede Bow, we organised a guerrilla campaign covering all statues in the capital city of Skopje. Each shoe of the statues got the signature bow of PUMA Suede Bow and a card stating that the shoe has arrived in our stores, thus giving meaning to the tagline “everybody likes the bow”. The stunt got tons of free press from the media and by passers posting pics on their social profiles.
Promotion of the new Puma model - Suede Bow distinctive for its bow in the back.
We had close to no budget to to this but we wanted to spark the gossip and get as much free press as possible.
Fashion & Clothing