Read The Label / Sport M
Submitted By 1on1 Agency
Labour Day is an annual holiday to celebrate the achievements of workers, traditionally a national holiday where people don't go to work. We decided to connect the premise of not working with the well known clothing labels and their symbols.
Have an interesting print ad about Labour Day for our client the sports clothing retailer, Sport M.
Labour day is a day where many companies have an ad that congratulates the occasion to the general public. We had to go with something a lot different than the ordinary, boring way nearly all communications go on May 1st and with that, make an impact.
Fashion & Clothing