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A summer to remember / Savana

Submitted By 1on1 Agency

Description

An integrated 360 campaign we did for our client, Savana Tourist Enterprises. We partnered up with a popular male singer and used his big hit 'A summer to remember', changing its lyrics completely to fit our purpose, leaving only the title and the most memorable line - It's a summer to remember. That became our campaign headline and of we went...

Objective

The objective was to stand out among the crowd, get noticed, remind people of the Savana brand.

Technical Challenge

Macedonia has 500 registered tourist agencies, about one for every 3.000 people. Plus, Airbnb, Booking and other similar services are more popular than ever and people are traveling bypassing tour operators more and more each day. It is really a tough market to be in.

Client

Savana

Agency

1on1 Agency
www.1on1agency.com

Media

Integrated Branding

Market

Tourism & Travel

Credits

Account Executive

Milan Dimitrioski

Creative Director

Zarko Dimitrioski

Director

Zarko Dimitrioski

Agency Producer

Gjorgji Dzambazov

Views

36

 

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