A summer to remember / Savana
Submitted By 1on1 Agency
An integrated 360 campaign we did for our client, Savana Tourist Enterprises. We partnered up with a popular male singer and used his big hit 'A summer to remember', changing its lyrics completely to fit our purpose, leaving only the title and the most memorable line - It's a summer to remember. That became our campaign headline and off we went...
The objective was to stand out among the crowd, get noticed, remind people of the Savana brand.
Macedonia has 500 registered tourist agencies, about one for every 3.000 people. Plus, Airbnb, Booking and other similar services are more popular than ever and people are traveling bypassing tour operators more and more each day. It is really a tough market to be in.
Tourism & Travel