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The Pitch / L.L.Bean

Submitted By Lauren Croteau

Description

Even when weather throws a curveball, nothing can stand in the way of a little outsiderly fun.

Objective

L.L.Bean is a 150-year-old brand with a mission of getting more people outside. Problem was, their sales were flat, their core customers weren't getting any younger, and their wide range of products were no longer relevant to a new generation of customers. What they needed was a reboot. A brand new way of doing business that invited people to discover their inner outsider - and realize that the only way to make the great outdoors greater is to share it.

Technical Challenge

n/a

Client

L.L.Bean

Agency

The VIA Agency
https://theviaagency.com

Media

Television

Market

Retail

Credits

Writer

Lauren Croteau

Views

9

 

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