Beautiful Adjustments / T. Rowe Price
Submitted By Lauren Croteau
What do acrobats have to do with active management? We used world-renowned aerial circus performers to convey the careful, deliberate approach T.Rowe Price investment managers take to delivering long-term results for their clients, proving that even the smallest adjustments can have the most beautiful results.
T.Rowe Price is a well-known financial brand with a history of solid performance. But they were losing ground to their trendier and cheaper competitors in the retirement space. We needed a creative platform that showed their approach to active management in a way that sparked conversation, dispensed of tired category cliches, and positioned T.Rowe Price as a company that, like trained acrobats, understood the value of making the right moves at the right time.
Casting the performers involved a global search. We ended up with acrobats from Russia, London, Scotland, Sweden and Las Vegas in order to assemble a troupe with the skill necessary to pull off the routines.
T. Rowe Price
The VIA Agency