This is My Wish / Glade
Submitted By Amy Gozalka
It's easy to forget what the holidays are truly about. So we made it Glade's mission to remind everyone that the greatest gift they can give this season is joy.
We created a campaign that looked to make people stop for a minute and feel joy among the chaos during the holiday season. The campaign featured a powerful and emotional TV spot that was inspired by a true story. The TV spot created a positive and emotional conversation for the brand online.
This is My Wish
Consumer Packaged Goods