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Reality Bar / Comcast

Submitted By Kayla Lott

Description

In America, sports bars are everywhere because people love watching sports together. We discovered something interesting: people also love watching reality TV together. It’s actually a more popular TV genre than sports. Yet there isn’t a public space where reality-TV fans can come together like sports fans. This was the inspiration behind the Xfinity Reality Bar, a real Miami sports bar that we transformed into the first space designed for reality TV fans.

Client

Comcast

Agency

Goodby Silverstein & Partners
goodbysilverstein.com

Media

Outdoor

Market

Entertainment

Credits

Writer

Kayla Lott

Art Director

Roseanne Overton

Views

14

 

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