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Summer Rolls / Vân Thanh Productions

Submitted By Emilie Chen

Description

The production
The first British Vietnamese play to come to the stage tells the story of Mai, a teenager growing up in the UK in the 90s. Mai struggles to navigate her dual identity as a second-generation immigrant, feeling pulled between her Mum expectation of her to be a good Vietnamese girl, and her desire to fit in with her British classmates.

The play opened at Park Theatre in London in June 2019 before touring to Bristol Old Vic.

The concept
I wanted to illustrate the East / West conflict in the story by showing the rebellious Mai wearing an ill-fitting áo dài (the traditional Vietnamese tunic) over her jeans and a pair of Kickers, the ubiquitous school shoe brand in the UK.

Representation
Vân Thanh Productions champions British East Asian talents behind the scenes as well as on stage, and with Gavin Li, the photographer that I had recommended behind the camera, all the people on set were of East Asian descent.

The campaign
With a limited budget, Vân Thanh Productions focused their effort on targeting arts centres around London and local venues in areas with a big Vietnamese community, who turned up in big numbers to see their stories reflected on stage.

Objective

To promote Summer Rolls, the first British Vietnamese play to come to the stage.

Technical Challenge



Client

Vân Thanh Productions

Agency

n/a
n/a

Media

Outdoor

Market

Entertainment

Credits

Producer

Vân Thanh Productions

Photographer

Gavin Li

Views

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