Visual Designer / SilverSneakers
Submitted By Holly Ferguson
We transformed Tivity Health’s SilverSneakers fitness program for seniors into a lifestyle brand. Isobar identified six different senior age segments and three of them presented the greatest growth opportunity. Algorithms were built to identify segments in key databases, such as Facebook. Neuroscience-based research identified the underlying motivations which drive participation in fitness programs. The idea was to leverage the ethos around the motivation force of Empowerment and the fundamental belief that “you can do it!” The Isobar team developed the creative campaigns, and we tested the content using Isobar's MindSight tool, and biometrics analysis, to maximise engagement and optimise message delivery.