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#Get_An_Easier_Life / Creative Ode

Submitted By Mahmoud Ashraf

Description

In response to the previous anti-social media campaign "Get A Real Life"; Why would anybody think that social media ruined our lives? Just take a minute to think what would’ve happened if we weren’t blessed with these platforms.
We’d have cut loads of trees to produce newspapers; killing our planet.
We’d have been obliged to wait for weeks to receive letters from our loved ones; worried sick.
We’d have wasted priceless time trying to book tickets for movie theaters; ruining the weekend.
We’d have never been as advanced as we are nowadays; unable to move forward.
So if you can’t see the full picture in “landscape”, social media has made it easy, just rotate your cell phone to "portrait" the many positive impacts social media has on our day-to-day lives. Your life is still real, it’s only smoother. All because social media allows you to #Get_An_Easier_Life.

Objective

The campaign aims to encourage people to think positively through seeing matters of our lives from a different perspective.

Technical Challenge

Using the same visual exact visual of the "Get A Real Life" campaign to flip the story from a negative one to a positive one.

Client

Creative Ode

Agency

MACreations

Media

Design

Market

Publications & Media

Credits

Creative Director

Mahmoud Ashraf

Art Director

Eslam Selim

Designer

Toqa Abdelkafi

Views

3

 

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