Pepsi Taste Challenge / Pepsi
Submitted By 1on1 Agency
The first ever Pepsi Taste Challenge in Macedonia.
Get a significant number of people to take the Pepsi Taste Challenge and participate in the choice between Pepsi and the biggest cola competitor's taste. Also, use it as a PR opportunity to promote the activation on all channels.
Being such a big activation and the largest BTL campaign in Macedonia for 2019, not to forget the first of its kind in the country, there were lot of unknowns and potential mishaps that go along such endeavors in their first ever iteration.
Pepsi Taste Challenge
Consumer Packaged Goods