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Typeface | Chinese Paper-cutting / Alice Zong Design

Submitted By Xi Alice Zong

Description

Award-winning project.

Made of the inspiration of the Chinese traditional paper cutting. It is a traditional thing that Chinese people do to celebrate the Chinese New Year. The red Chinese paper-cutting is a symbol of joy and happiness.

The project includes 26 letters of Typeface design and a book with each letter with the explanation of each exquisite Chinese traditional element pattern. All hand made and hand drew in the illustrator. Each kind of element with the delicate Chinese style of impressionistic is added into 26 English letters. Decorated with Chinese elements, the letters show exquisite elegance and luxuriant cultural implications of China.

The Chinese Paper-Cutting Typeface project has won these awards:

• 2019 Bronze A' Design Award & Competition - Graphics and Visual Communication Design: https://competition.adesignaward.com/design.php?ID=68445

• 2018 Silver_IDA_International Design Award - Multimedia Online advertising Design: https://idesignawards.com/winners/zoom.php?eid=9-19783-18

• 2018 GDUSA Award - 55th Annual America Graphic Design Awards: http://contests.gdusa.com/gdusa-contest-winner?cc=agda18&ids=0|113688&iy=&im=

The Chinese paper cutting Typeface Design was selected and published in the book series, Oriental Motifs in Modern Design by SendPoints Publishing Co., Ltd.

This comprehensive reference book examines the history and meanings of more than two dozen classic Chinese motifs while providing countless examples of contemporary applications. In order to give readers enlightenment and references in modern design, this book will present over 500 oriental motifs and showcases outstanding works inspired by them, aiming to provide readers insight of traditional oriental culture.

Objective

Project includes a set of Typeface design, and a book of each letters with each exquisite Chinese traditional element patterns. All patterns were hand made and translated into digital illustration. Each kind of elements with delicate Chinese style of impressionistic are added into 26 English letters. Decorated with Chinese elements, the letters shows exquisite elegance and luxuriant cultural implication of China.

The Chinese paper cutting Typeface Design was selected and published in the book series, Oriental Motifs in Modern Design by SendPoints Publishing Co., Ltd.

Technical Challenge

The challenge of this project is to keep the authenticity of the traditional Chinese paper-cutting and visually pleasant while combing with the 26 letters as a typeface set.

During the process, I also learned to make the traditional paper-cutting and hand drew & translate each exquisite element patterns into digital patterns, which is a fun challenge to my experience.

Typeface | Chinese Paper-cutting

http://www.alicezong.com/#/...

Client

Alice Zong Design

Agency

Alice Zong Design
http://www.alicezong.com

Media

Design

Market

Self-Promo & Corporate Communication

Credits

Designer

Xi Alice Zong

Views

42

 

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