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Choose Your Toast / Revolution Cooking

Submitted By TruthBullet

Description

Everyone has their version of the perfectly toasted toast. Some people like it charred. Others, a golden brown. And still others, barely toasted at all. Unfortunately, most toasters seem to only have 2 settings – burnt and not burnt. The R180 toaster from Revolution doesn’t have that problem. In fact, it lets you toast toast exactly how you want it. So to show this MMB took the idea of color swatches and created toast swatches. After all, how many pinks are in the world after all, hundreds, thousands? Which makes color swatches the perfect metaphor. This idea of newfound control over how we can now toast is what drove this execution, driving purchase intent in stores and online where people could be directed to the web site.

Objective

Drive sales in retail locations and online.

Technical Challenge

Shooting this in-house presented challenges, but given that our toaster really could make toast exact how you like it, made it a great deal easier.

Choose Your Toast

https://revcook.com

Client

Revolution Cooking

Media

Print

Market

Home Appliances, Furniture and Gardening

Credits

Creative Director

David Register
Neal Hughlett
Doug Barba

Account Executive

Miranda Goudet

Agency Producer

Sara Ventetuolo

Art Director

Ryan Dalton

Writer

Jeff Marois

Photographer

Michael Maloney

Views

117

 

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