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The Love Collection / IKEA

Submitted By Michele Salati

Description

Introducing ‘The Love Collection’, a multi-platform social commerce campaign featuring lonely IKEA products – with the rest left open to interpretation. Fans were invited to share other IKEA items to add to the collection and were retargeted with ads featuring their chosen products – all stimulating excitement and sales at ikea.com.tw.

Objective

For Valentine’s Day 2020, IKEA Taiwan wanted to shine a spotlight on some of their least loved items – according to sales data.

Client

IKEA

Agency

Ogilvy

Media

Television

Market

Home Appliances, Furniture and Gardening

Credits

Art Director

Michele Salati

Creative Director

Michele Salati

Views

30

 

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