SÄVA / Pizza Hut
Submitted By Michele Salati
Pizza hut Hong Kong and IKEA have collaborated on a new pizza that uses IKEA’s famous meatballs as a topping on top of their signature Pan Pizza. But the collaboration doesn’t stop there — it also includes a life-size version of the tiny table that comes in pizza boxes called Säva. inspired by the pizza savers. The limited edition pizza table comes flat-packed inside a pizza box ready to be assembled.
We were tasked to sell the Pizza Hut x IKEA pizza... So we created the Säva - a flat-pack pizza table inspired by the pizza saver as part of a wider social campaign.
Ogilvy Hong Kong