Space to Create / Foundry 852 /WPP
Submitted By Michele Salati
Foundry 852. A new branding for HK's creative community.
To spark interest in Foundry 852 - A WPP Campus, we collaborated with designers from Hong Kong and around the world to create typographic posters that brought our 'Space to Create' campus launch idea to life. Each poster featured traditional Chinese characters that had been playfully reinterpreted using dynamic, colourful illustrations that reflected the meaning of each headline. We also created digital animations of the illustrations, including an interactive installation where the Chinese characters would respond to the movements of people in the new campus in real-time.
Foundry 852 /WPP
Ogilvy Hong Kong
Self-Promo & Corporate Communication