Portfolio

Victory in a Can / PepsiCo

Submitted By Heat

Description

Launching the first drink made by gamers for gamers is no small feat. So naturally, we launched Game Fuel as epically as possible. Welcome to domination nation.

Objective

Gaming is no longer a hobby — it’s a career. The stakes are real, and every move counts. So, we set out to show how Game Fuel keeps you accurate, alert and on top of your game. Some call it the Gatorade of gaming, we call it Victory in a Can.

Technical Challenge

Create a national campaign that announces Game Fuel to an audience that is especially sensitive to being pandered to.

Client

PepsiCo

Agency

Heat
www.thisisheat.com

Media

Television

Market

Non-alcoholic beverages

Views

35

 

Share To

Other Work

Follow Us