Victory in a Can / PepsiCo
Submitted By Heat
Launching the first drink made by gamers for gamers is no small feat. So naturally, we launched Game Fuel as epically as possible. Welcome to domination nation.
Gaming is no longer a hobby — it’s a career. The stakes are real, and every move counts. So, we set out to show how Game Fuel keeps you accurate, alert and on top of your game. Some call it the Gatorade of gaming, we call it Victory in a Can.
Create a national campaign that announces Game Fuel to an audience that is especially sensitive to being pandered to.