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Gramps / Zynga

Submitted By Heat

Description

Words with Friends was a cultural phenomenon that captivated everyone from our moms to Alec Baldwin. In launching Words with Friends 2, we were able to reintroduce the most popular mobile game of all time with the company's first-ever brand campaign.

Objective

Words With Friends 2 is a game for everyone. It transcends age, gender and distance, whether you’re an 80-year-old grandpa or a teenage girl. While entertaining, the real reason everyone played Words With Friends was the natural connection they felt with friends and family. Our objective was to create a compelling human story that demonstrates just that.

Technical Challenge

When the original Words With Friends launched in 2009, it took the nation by storm. Eight years later, the brand’s momentum had subsided. Our challenge in launching Words With Friends 2 was to make the new game relevant again.

Client

Zynga

Agency

Heat
www.thisisheat.com

Media

Integrated Branding

Market

Games / Toys

Views

42

 

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