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Be There / USGA

Submitted By Heat

Description

We created a fully integrated campaign, which launched at 2019's U.S. Open Championship in Shinnecock Hills, driving ticket sales as soon as they were available and making it THE bucket list event for all audiences.

Objective

The U.S. Open Championship is historically seen as the ultimate test in golf and year by year played on some of the country’s most challenging courses. In 2019, Pebble Beach hosted the 119th U.S. Open Championship for the sixth time and also marked the 100 year anniversary of the course itself.

Our platform focuses on the idea that there’s no experience in golf like watching the U.S. Open Championship live at Pebble Beach. Our campaign plays into the first-hand experience of golf, creating a visceral experience with drama and excitement that is felt rather than observed.

Technical Challenge

Because the U.S. Open Championship relocates to a new location each year, it has become challenging to educate and engage within the local community about the championship and sell tickets to first-time attendees

Client

USGA

Agency

Heat
www.thisisheat.com

Media

Television

Market

Sports & Fitness

Views

38

 

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