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Love, not like / Raffaello

Submitted By Mikhail Glebov

Description

INSIGHT:
In modern life, people spend too much time looking in their smartphones. Even when they are on a date.

IDEA:
We propose people to puts their smartphones off and spend time with each other. Using modern technologies, we can track if couple are not using smartphones and give them the prizes.

HOW IT WORKS:
On a special site, users can pair up, then the project’s general page will open on their smartphones. It has a counter that will earn points if the devices are nearby. The more time the couple spends together without touching the phone, the faster they will score points. The portal determines when the tab is open, so the connection will break if the project page is sent to the background. A couple whose love will be stronger than cats from the Internet will receive a prize.​​​​​​​

Client

Raffaello

Agency

Leo Burnett Msocow
http://www.leoburnett.ru/

Media

Interactive

Market

Food

Credits

Writer

Mikhail Glebov

Art Director

Vladimir Kovalenko

Creative Director

Vladimir Maklakov

Views

27

 

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