Portfolio

Sourhearts / Kimberly Lavon

Submitted By Kimberly L. Bliesener

Description

Sourhearts: Social Media Campaign

One of the biggest hurdles in marketing the Sourhearts guide was to show the product in situations where the user might need to use it. Everything from photography, stop motion and illustration was tried before landing on this style. Users shared they felt the ominous vibe and understood the product without being terrified they would need it in the first place. I'm hoping you will agree. Please visit my website to see process.

What I Did: Illustration, Copywriting, Graphic Design, Social Media

Objective

Create a safety product for women.

Technical Challenge

The most difficult part of this campaign is communicating the information ina serious but lighthearted way. The subject matter alone is terrifying so the stortytelling here is key. This product is still in the testing phase.

Client

Kimberly Lavon

Media

Print

Market

Product Invention

Views

19

 

Share To

Other Work

Follow Us