Sourhearts Postcard / Kimberly Lavon
Submitted By Kimberly L. Bliesener
Sourhearts: Social Media Campaign
One of the biggest hurdles in marketing the Sourhearts guide was to show the product in situations where the user might need to use it. Everything from photography, stop motion and illustration was tried before landing on this style. Users shared they felt the ominous vibe and understood the product without being terrified they would need it in the first place. I'm hoping you will agree. Please visit my website to see process.
What I Did: Illustration, Copywriting, Graphic Design, Social Media
Create a safety product for women.
The most difficult part of this campaign is communicating the information ina serious but lighthearted way. The subject matter alone is terrifying so the stortytelling here is key. This product is still in the testing phase.