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TAKE ME HOME / NONE

Submitted By maria rebeca arriagada

Description

During March 2020, both air, sea and land borders of many countries were closed as a result of Covid-19 and the global pandemic that affects us.
Given the situation, many Chileans were stranded in different countries and among them, I was affected, and without being able to return to Chile. So I developed a list to see how many Chileans we were stranded in different locations in Mexico, managing to contact more than 60 Chileans in the same situation.

Objective

As I could not sit idly by, this list was sent to the Chilean embassy, consulate, and foreign ministry so that they could give us a quick response since, on the part of the airlines, the only thing we could obtain was the cancellation of our flights and invest the few financial resources we had buying other tickets, which were also canceled.

This is why on April 29 I developed a video showing the situation to spread our message requesting help from the president, government, embassy, ??consulate, chancellery, or an airline willing to take us back through a humanitarian flight.
Because while the government tells us, "stay home," we cannot because we cannot even go back to ours.

Technical Challenge

The video had immediate diffusion, managing to reach more than 8,000 reproductions in the first 24 hours of publication.
Also, the video was published on different social networks of different profiles. Even soccer players from Universidad de Chile and Universidad Católica who helped us in the dissemination of our video.

The #TakeMeHome campaign with zero production cost, achieved more than 9,000 views, more than 3,000 people reached and we had more than 8,000 impressions.
With all the dissemination and pressure that we carry out in different media and public persons, we managed to get the more than 130 stranded Chileans to travel back to our homes on a flight on May 10. This flight was financed by the Chilean embassy and the country's agricultural group.

Client

NONE

Agency

NONE
NONE

Media

Interactive

Market

Publications & Media

Credits

Creative Director

MARIA REBECA ARRIAGADA

Views

11

 

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