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The Right Question Changes Everything / The New Yorker

Submitted By Rachel Ellam

Description

The New Yorker is famous for its unique storytelling—approaching each assignment with an interesting question before catapulting readers into the center of the story. Throughout our campaign, we explored the questions that lead to some of The New Yorker's most iconic work. The answers? Well, you'll have to read the article to find out.

Objective

Most people assume The New Yorker is a pretentious publication that only drones on about politics—but it's really so much more. We set out to change that presumption by showing off the broad range of topics the publication covers, from articles exploring the birthplace of emojis to narratives that have turned into award-winning movies.

Technical Challenge

We were in the middle of production as COVID lockdown came into effect, which made the process a lot trickier. Luckily, we were able to rely on animation for our :30 films and finished them while working remote.

The Right Question Changes Everything

https://www.newyorker.com/a...

Client

The New Yorker

Agency

Conde Nast

Media

Television

Market

Publications & Media

Credits

Art Director

Rachel Ellam

Writer

Victoria Probert

Creative Director

Ben Yabsley, Mindy Benner

Views

35

 

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