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Super Bowl 2019 'Change Up the Usual' / Stella Artois

Submitted By Rachel Ellam Goss

Description

When drinking one bottle of Stella Artois can help give a month of clean water to someone who needs it… why would you drink anything else? For Stella Artois’ sixth year of partnership with Water.org, we teamed up with famous characters who are known for a signature drink to change up their usual and choose Stella Artois.

Objective

In the past, Stella Artois' partnership with Water.org consisted of creating custom Stella Artois chalices. All of the proceeds from the chalices would go toward Water.org's mission of providing access to clean water to those who are in need. But in 2019, Stella Artois broadened the program—making it so any Stella purchased would go toward the charity. Since helping others was as easy as drinking a beer, we wanted to get the word out to as many people as possible with this splashy Super Bowl spot.

Technical Challenge

I still look back and smile with disbelief that we were able to pull this off. Bringing such iconic characters out of retirement was no small feat, but they were a joy to work with and believed in the cause just as much as we did.

Credits

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